How To Optimize Your Google Analytics 360 Integration With Marketing Cloud
Use these practical tips to enhance your Analytics 360 instance and optimize integration with Marketing Cloud.
Feras is the Chief Technology Officer for Cardinal Path, the world's largest reseller and services provider of Google Analytics 360. He helps brands and public sector organizations deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.
Use these practical tips to enhance your Analytics 360 instance and optimize integration with Marketing Cloud.
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