Gina Ballenger is Director of Twitter Next, a division of Twitter that provides campaign and content strategy services to advertisers. She partners with brands and creative agencies to help them elevate their marketing on Twitter, build creative ideas that earn attention, and construct feed-first content. Connect with her on LinkedIn.
When the world is in turmoil, striking the right tone is key – you don't want to sound stuffy or uncaring – but a step too far in the other direction can come off as insensitive. Here is how to connect now from a Twitter expert.