Holly Jackson, Author - Salesforce

My background

I'm a Product Marketing Director for Salesforce Marketing Cloud, focused on go- to-market strategy.

My expertise

I have more than 12 years of go-to-market experience and I'm passionate about helping our customers choose the marketing solution that’s right for them.

When I'm not working

When I'm not researching products or creating content, I enjoy quilting, playing volleyball, and spending time with my family.

Holly's latest articles

Blog

Industry Insider: 5 Martech Trends to Watch This Summer

Shifts in data strategy, AI adoption and platform consolidation are reshaping how brands act on customer data in the moment. Here's what you can do about it.

Personalized email marketing is essential for creating meaningful connections and driving better engagement.

Blog

Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing

Sending the same email to your entire audience doesn't work anymore. Learn how AI can make each message relevant for each individual.

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