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Itai Asseo

Itai Asseo

VP, Strategy and Incubation, Salesforce AI Research

My background

I've led innovation teams at Salesforce since 2015, working with our most strategic customers to realize human-centered AI visions and solutions. Before Salesforce, I worked across industries since the early internet days, led the innovation team at a global digital agency, led an ed-tech startup to a successful exit, and partnered with Fortune 100 CEOs on business strategy.

My expertise

As Vice President of Strategy & Incubation, AI Research, I work on the intersection between our customers’ needs and the future of what’s possible with AI. I lead AI Foundry, an initiative focused on transformative enterprise AI innovation by collaborating closely with our most strategic customers and accelerating Salesforce’s product innovation.

When I'm not working

Before going into technology, my first career was as a musician. I still compose and release new music and perform live.

Expertise areas

AI Research Enterprise AI Agentic AI AI Strategy Business Strategy Innovation AI Foundry

Itai's latest articles

Blog

xGen-small: Enterprise-ready Small Language Models

xGen-small is an enterprise-ready compact LM that combines domain-focused data-curation, scalable pre-training, length-extension, instruction fine-tuning, and reinforcement-learning to deliver Enterprise AI with long-context performance at predictable, low cost.

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