My background
I've led innovation teams at Salesforce since 2015, working with our most strategic customers to realize human-centered AI visions and solutions. Before Salesforce, I worked across industries since the early internet days, led the innovation team at a global digital agency, led an ed-tech startup to a successful exit, and partnered with Fortune 100 CEOs on business strategy.
My expertise
As Vice President of Strategy & Incubation, AI Research, I work on the intersection between our customers’ needs and the future of what’s possible with AI. I lead AI Foundry, an initiative focused on transformative enterprise AI innovation by collaborating closely with our most strategic customers and accelerating Salesforce’s product innovation.
When I'm not working
Before going into technology, my first career was as a musician. I still compose and release new music and perform live.
Expertise areas
Itai's latest articles
Less Hallucinations, More Trust: Salesforce’s Path to Consistent Enterprise-Ready AI
xGen-small: Enterprise-ready Small Language Models
The State of AI: How We Got Here (and What’s To Come)



