My background
I'm responsible for telling Salesforce's company story — helping the world understand our platform, products, and impact. My career has looked more like a squiggle than a line, with roles spanning product management, product marketing, digital marketing, developer relations, and engineering management, including time at Google. I hold a degree from the University of Puget Sound.
My expertise
I've spent my career launching and marketing disruptive mobile, cloud, and open-source products, largely in the developer platforms category. I now focus on messaging strategy that helps translate Salesforce's complex platform and AI innovations into a clear, compelling company narrative.
When I'm not working
I enjoy following the developer and open-source communities that shaped much of my early career.
Expertise areas
Education
BA, Business Leadership (Marketing emphasis), University of Puget Sound
Jacob's latest articles
Managing Work Is the New Must-Have AI Skill

