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Jacob Lehrbaum, an executive at Salesforce

Jacob Lehrbaum

EVP and Chief Messaging Officer, Salesforce

My background

I'm responsible for telling Salesforce's company story — helping the world understand our platform, products, and impact. My career has looked more like a squiggle than a line, with roles spanning product management, product marketing, digital marketing, developer relations, and engineering management, including time at Google. I hold a degree from the University of Puget Sound.

My expertise

I've spent my career launching and marketing disruptive mobile, cloud, and open-source products, largely in the developer platforms category. I now focus on messaging strategy that helps translate Salesforce's complex platform and AI innovations into a clear, compelling company narrative.

When I'm not working

I enjoy following the developer and open-source communities that shaped much of my early career.

Expertise areas

Product Marketing Corporate Messaging Developer Relations Brand Narrative Communications Strategy

Education

BA, Business Leadership (Marketing emphasis), University of Puget Sound

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