James serves on the Salesforce Industry Advisory team where he helps retailers navigate the next era of connected commerce. With more than 25 years of experience in retail technology, he advises organizations on how to leverage emerging technologies, unified data, and AI-driven insights to transform customer engagement across stores, digital channels, and service experiences. His expertise spans store operations, POS, loyalty and rewards, clienteling, commerce, inventory and RFID, analytics, and order orchestration.
