Jim Eup

Jim is an accomplished marketing leader with a strong track record of success in product and solution marketing. Currently, he leads the Financial Services Marketing team at Salesforce. Together, they inspire Trailblazers in the financial services industry to transform their businesses to thrive in the age of the Fourth Industrial Revolution.

Marketing

5 Lead Generation Tricks from Trailblazers in Mortgage

Jim Eup

March 15, 2018

The next five years will be busy for the mortgage industry: Up to 17 million first-time home buyers will join the housing market by 2023. Most will be between 20 and 39. That’s a majority of eager house hunters who live constantly connected to services, friends, and brands via technology. When they

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