I am a digital marketing professional with 12 years of experience in using integrated marketing techniques to strategically solve business obstacles. Currently I am the Director Of Digital for Living Proof (A Unilever brand) in Cambridge MA. I oversee the operations of www.LivingProof.com and all other global sites. Overseeing a team of 5 we work to optimize the DTC channel to maximize daily sales and performance. My responsibilities also cover our E-tail partners: Sephora, Ulta and Amazon.
By prioritizing their website Living Proof was able to stay open when stores and salons closed, keeping their customers' hair-care needs their main focus.
