Justin Jay Johnson

Founder and CEO, Software Sales Coach

My Background

Justin has worked with thousands of tech sales professionals to rapidly increase their results. With degrees and certifications in over a dozen top Sales programs and 15 years of being #1 in Sales and Sales Leadership at top companies like Salesforce and several others, he is highly respected by tech sales professionals. His expertise has been asked to speak at dozens of leading University Sales Programs, tech sales podcasts, and tech sales communities like NIU, “The Brutal Truth About Sales Podcast”, and Salesforce's Salesblazer community. His passion is helping others leverage tech sales to live life on their terms.

My Expertise

As the Founder and CEO of Software Sales Coach, he now provides accelerator programs for reps, leaders, and companies that are trying to unleash their full potential through proven systems and frameworks.

Person walking up a rising graph towards stacked coins, representing quota relief, with floating currency and a bird flying towards the coins, against a stylized background.

Justin Jay Johnson

April 9, 2025

Discover how strategically easing pressure can actually boost rep retention and build stronger trust.

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