My background
I'm a Director of Product Marketing at Salesforce. My focus for the past 7 years has been on Marketing Cloud, and I come to Salesforce with 15+ years’ experience in digital marketing and advertising at SaaS companies.
My expertise
My Salesforce knowledge spans across the marketing suite, with a focus on email and mobile marketing strategies, personalization, and AI. I'm passionate about spotlighting customers who use Marketing Cloud products in innovative ways to better connect with their customers.
When I'm not working
I enjoy traveling with my family, walking and biking in my current city of Fishers, Indiana, and vacuuming.
Katie's latest articles
Blog
ROX can help you untangle acronyms from CES to CLTV, and quickly calculate valuable metrics that track growth. Marketers from any organization need this cheat sheet of data points to help understand and broaden their digital brand.
Blog
Personalized Marketing Reduces Bounce Rates, Increases Form Fills
Zebra Technologies increased its readers’ time on page and offered valuable videos and information tailored to their visitors’ industries. Its digital marketing and SEO strategist shares what they did, and why it worked.
Blog
Introducing the New Marketing Cloud Administrator Certification
Here’s what you need to know about the new Marketing Cloud Administrator certification and how you can get started today.
Blog
3 Compelling Strategies to Take Your Transactional Messaging to the Next Level
Transactional messaging is an incredible tool for sending the most important messages while also increasing customer engagement. Here are three tips for combining your promotional and transactional messaging.
Blog
3 Reasons to Use an Audit Trail
Security is a shared responsibility in the cloud. Here’s how to keep your SaaS platform secure with forensic analysis and an audit trail.
