Krisana Jaritsat

Krisana Jaritsat is the Director of Product and Content Marketing for Salesforce’s Global Private Equity and Venture Capital Practice. In her role, she leads product marketing, content, and digital strategy- positioning Salesforce as the trusted partner across the practice’s ecosystem of private equity firms and portfolio companies. Her career spans both B2B and B2C brands, where she has built a reputation for connecting brand purpose with measurable business impact. She brings a deep understanding of how technology, storytelling, and customer insights intersect to drive growth in today’s rapidly evolving, AI-driven market.

Krisana specializes in developing integrated product marketing, content, and brand strategies that elevate awareness, engagement, and performance. She believes that a clear, purpose-driven narrative is essential to differentiation and impact. Collaborative and insights-driven, she excels at translating complex ideas into compelling, actionable stories that connect strategy to results—helping organizations communicate value, strengthen market positioning, and accelerate growth.