Kristen Upton, Author

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A pie chart segments a population into four distinct groups.

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Stop Guessing, Start Knowing: 4 Steps to a Data-Driven Audience Strategy

Learn how the Salesforce Audience team builds and optimizes an audience strategy with the right tools, process, and data.

Kristen Upton

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Kristen Upton

Corporate Marketing Manager

Kristen's latest articles

Stop Guessing, Start Knowing: 4 Steps to a Data-Driven Audience Strategy

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