Kristin Raza

VP, Business Strategy

My Background

Accomplished transformation leader with a 20+ year history of successfully designing and delivering innovative solutions that drive performance, accelerate value, and transform the customer experience. Kristin’s current role at Salesforce is Chief Strategist for one of Salesforce Professional Services’ largest operating units. She leads a team of strategists who partner with our most ambitious customers to transform their business, customer, and employee experience using Salesforce. Kristin lives in the San Francisco Bay Area with her husband and three children.

A group of work colleagues sit and stand at a table, discussing the path to AI excellence.

Kristin Raza

December 7, 2023

Follow these strategies to get your AI implementation right.

Enter a valid e-mail address

Select your Country

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.