![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/kurra-weidmyer-1.jpg?w=225)
author name
Kurra Weidmyer
My Background
Kurra believes great marketing puts the customer first, and she’s passionate about helping customers mature digitally and create personal connections with their shoppers.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
Since one of the most common questions we get from retailers is how they can reduce cart abandonment rates, we decided to share suggestions on how to address the issue.