
How the Indiana Pacers Scored With Real-Time Marketing and Customer Engagement
Pacers Sports & Entertainment transformed its digital marketing to get more personal with basketball fans using real-time, cross-channel messaging.
Kyle Teague is Marketing Cloud Manager, Pacers Sports and Entertainment where he manages the entire Marketing Cloud system for all PS&E brands including Indiana Pacers, Indiana Fever, Bankers Life Fieldhouse, Fort Wayne Mad Ants and Pacers Gaming.
Pacers Sports & Entertainment transformed its digital marketing to get more personal with basketball fans using real-time, cross-channel messaging.
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