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Ramp Up Your B2B Account-Based Marketing Strategy With This Crawl-Walk-Run Approach
Three-quarters of marketers report a higher ROI on account-based marketing than any other marketing effort. Here’s how to uplevel your ABM game.
Kyra Meyer-Johanson is a senior manager of product marketing for Salesforce Pardot. In her role, she drives product positioning and solution messaging for Salesforce’s B2B marketing offerings. She brings a strong background in technology and business and a proven track record of bringing solutions to market that help software-as-a-service companies accelerate growth.
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