
7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money
Keen resource management can lead to consistency, efficiency, and a single source of truth for all data and deliverables.
Lauryl Denega is a Digital Transformation Consultant at Salesforce who helps customers create personalized, cross-channel, 1:1 journeys throughout each stage of their customer lifecycle, from acquisition to retention. As a trusted advisor, she helps customers reach their business goals, create amazing customer journeys, and achieve success with the Salesforce Customer Success Platform.
Keen resource management can lead to consistency, efficiency, and a single source of truth for all data and deliverables.
This holiday season, top retailers also use AI to personalize the customer experience with identity stitching, data signals, and next-best experience recommendations.
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