![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/lauryl20denega.jpg?w=225)
author name
Lauryl Denega
author title Digital Transformation Consultant
My Background
Lauryl Denega is a Digital Transformation Consultant at Salesforce who helps customers create personalized, cross-channel, 1:1 journeys throughout each stage of their customer lifecycle, from acquisition to retention. As a trusted advisor, she helps customers reach their business goals, create amazing customer journeys, and achieve success with the Salesforce Customer Success Platform.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
This holiday season, top retailers also use AI to personalize the customer experience with identity stitching, data signals, and next-best experience recommendations.