Leah Pope

Armed with data, all marketers are expected to operationalize growth objectives and prove the value of every marketing investment. Here's how to do that.

As fans gathered to watch Super Bowl 54 unfold, it was also game on for advertisers. Each year, the Super Bowl spots are highly coveted, as advertisers seek to reach millions of consumers…

In a world of TikToks and Snapchats, email rarely makes headlines. But email, one could argue, is the parent of every social media platform — and like most parents, it doesn’t get enough…

Today at Advertising Week New York, we’re excited to announce two new Datorama marketing analytics tools that will simplify data preparation and improve visualization for brands and agencies. Datorama’s new Harmonization Center will…

Customers demand a personal experience every time they engage with a brand. That’s why marketers are constantly working to improve the relevance and effectiveness of their campaigns. The challenge for marketers is that…