Madeline is vice president of experience strategy and executive marketing at Salesforce, where she leads the development of world-class event experiences, audience engagement, and executive marketing for the company's global event portfolio, including Dreamforce. She specializes in translating executive vision into experiences that drive meaningful, measurable impact for businesses around the world. Having helped shape Dreamforce for years, she knows exactly what it takes to make the week count, from the sessions worth prioritizing to the moments that turn a conference into a connection.
