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author name

Madhavan Ramanujam

author title Board Member & Partner, Simon Kutcher & Partners
author bio

Madhavan Ramanujam is a board member and partner at Simon-Kucher & Partners, advising companies of all sizes from Fortune 500s to startups. Madhavan has led more than 125 monetization projects, and he coauthored the book: "Monetizing Innovation: How Smart Companies Design the Product Around the Price," which has featured in publications like the Harvard Business Review, Entrepreneur, and Inc. He is also a regular speaker in leading conferences and forums and has extensively spoken on the topic of new product monetization.

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