![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/mandy-febus.jpg?w=500)
author name
Mandy Febus
author title VP of Customer Engagement & CRM Operations, Valpak
My Background
Mandy Febus is vice president of Customer Experience and CRM Operations at Valpak.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
While other companies in the direct mail industry have struggled during the pandemic, Valpak has grown, and thrived.
Valpak shares what they've learned about the digital transformation of the lead-to-cash process.