Mara Larson-Richard

Global Head of Venture Capital and Startups

My Background

Mara Larson-Richard is the Head of Venture Capital and Startups within Salesforce’s Global Private Equity and Venture Capital Practice. Mara brings more than 15 years in the startup ecosystem as a founder, investor, and advisor to 200+ startups globally. Mara’s team runs Salesforce Launchpad — a program designed to help venture-backed startups grow faster with AI and digital labor.

A man sits in a colorful office filled with plants and windows, working on his laptop.

Mara Larson-Richard

Liz Hamel

October 7, 2025

From pre-seed to pre-IPO, startups are scaling faster with AI and digital labor.

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