Marah Studniski is a Provider Marketing Automation Strategist at the National Marrow Donor Program® (NMDP)/Be The Match®. She’s also a Salesforce Trailblazer and 2020 Salesforce Marketing Champion.
Like other healthcare organizations, the National Marrow Donor Program® (NMDP)/Be The Match® had to quickly and frequently modify its operations to continue to deliver therapies to patients and keep donors safe during the pandemic. See how the marketing team used B2B marketing automation to help deliver the right message at the right time.
