Marc Mathieu, Author - Salesforce

My background

Marc Mathieu is Senior Vice President, Strategic Customer Transformation and Innovation, at Salesforce. Previously he was CMO of Samsung Electronics America and Senior Vice President of Global Brand Marketing at Coca-Cola. Connect with him on LinkedIn.

Marc's latest articles

two illustrative heads

Blog

Can You Trust NFTs? These Two Fintech Execs Have Thoughts

Two execs, one dealing in gold, the other in crypto. Both are redefining the fintech landscape and placing trust at the heart of their business.

Blog

From Breakdown to Breakthrough: 5 Tips for a Crisis Response Plan for Brands

It’s crucial for organizations to think ahead during a crisis. Thought leader Marc Mathieu spells out how thoughtful planning and preparation can poise brands for success.

two women facing each other cmo marketing interdependence

Blog

One for All, All for One: A Manifesto for Brands To Usher in a New Era of Interdependence

We now have a unique opportunity to break away from the old me-first ways of thinking, doing, and being.

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