Matthew Parin
Senior Product Director
My background
I am the senior product director for Hyperforce, the trusted platform architecture designed for the public cloud. In this role, I lead parts of Hyperforce’s global product strategy, data governance, and development across the more than 16 countries where Hyperforce is live.
My expertise
I started my career at the U.S. Department of Defense and served for more than seven years, training partners and advising cabinet-level leaders in the United States and abroad on various national security challenges, including Operation Enduring Freedom in Iraq, Operation Unified Protector, and the Arab Spring. Later, I served as a product leader at pre-seed and growth-stage startups, including Hifi, Slice, and Pivotal. Now at Salesforce, I work with customers, partners, analysts, and regulators, to help design, build, and scale trusted AI and technology solutions which empower Salesforce’s global customer base to succeed and digitally transform in markets around the world.
When I'm not working
I am a competitive distance runner with Northeast Track Club in Washington, D.C.
Matthew's latest articles
New! Next Gen Marketing Cloud, Archive and New Licensing Now Generally Available for ISVs
Data 360 for ISVs is GA: Everything You Need to Know
Winter ‘26: The Launchpad for Salesforce Partners Entering the New Agentic Era



