Michael Andrew, Author - Salesforce

My background

In a world of billions, the only way to listen to customers and improve their lives at scale is through the data. Data is truth, truth leads to insights, and these insights can improve human well being.

Throughout my career, I've worked with the world's leading brands to apply data insights and algorithms to improve products and customer experiences, drive better communication with customers, and yield a greater ROI on marketing and advertising.

Michael's latest articles

Newsroom

Applied AI: Why Building AI Agents Requires a New Playbook

A practitioner's guide to the agentic era

3 authors

Newsroom

Applied AI: Lessons from Building Agents in the Enterprise

A practitioner's guide to the agentic era

Salesforce’s Michael Andrew discusses our Marketing Cloud Genie

Blog

How Salesforce Uses Data Cloud for Marketing To Deliver Customer Magic

We turned to Data Cloud for Marketing to build a unified customer profile for Salesforce. Here are five videos showing what we learned along the way.

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