Michael Wright, Author - Salesforce

My background

I bring 15+ years of experience in the digital marketing/deliverability space to my role. I have worked with many of today's leading brands to help them gain a deeper understanding of how their sending practices influence campaign outcomes.

My expertise

I enjoy sharing my knowledge around the deliverability space via our Help site, Trailblazer Community and through blogging about all things email.

When I'm not working

When I'm not immersed in the world of deliverability you can usually find me attending a swim meet or show choir competition in support of my kids. When we're looking to relax, our family enjoys vacationing at the beach or Disney World!

Michael's latest articles

Blog

Why Email Unsubscribe Rates Are on the Rise – And What You Can Do About It

Use these tips to better understand the current mailbox landscape and why an 'unsub' is better than a complaint.

Woman in a red shirt checks her phone inside on a rainy day while holding a white coffee mug / email deliverability

Blog

4 Tips to Help Get Your Email Campaigns Holiday-Ready

Before you build your holiday campaigns for peak email sending season, start here to ensure your messages get to your customers’ inboxes.

Illustration of a verified email on a computer screen, featuring a green shield over an envelope. There are other unverified emails unsuccessfully reaching the computer. / email authentication

Blog

Email Authentication Just Got More Crucial: Here’s Why

Mailbox providers have turned best practices into requirements for senders. Here’s how you can make sure your campaigns reach your customers.

Blog

International Email Sending: How to Build Your Campaigns for Success

Learn about the essential elements and navigate the complexities of global email marketing

Photo of a man (holding a tablet) and a woman speaking in an office setting. / AI in B2B marketing

Blog

Why Email Open Rates Are Still Relevant for Marketers

Yes, the game has changed, but email open rates can still tell you a lot about how your campaigns are performing.

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