Naveen Gabrani, Author - Salesforce

My background

Naveen is a seasoned professional with over 25 years of experience in
the industry. He is Founder and CEO at Astrea IT Services, a prestigious
Crest-level Salesforce partner established in 2010. He is passionate
about using Salesforce to resolve business challenges. Naveen is a regular
speaker at international Salesforce events like Dreamforce and
TrailblazerDX. He is also the Noida User Group Leader of Trailblazer
Community.

Naveen's latest articles

Buyer Persona: Two individuals are examining charts on user data.

Blog

How to Build a Strong Buyer Persona for Your Business in 5 Steps

Create a buyer persona that goes deeper than job descriptions, and gets at the psychological core of the customer you want to sell to.

Value chain: forklift operator transporting packages

Blog

What Is a Value Chain? Definition, Benefits, and Examples

Capitalize on opportunities to stand out from the competition, reduce costs, and boost profits.

Loss Leader: customer pushing a shopping cart to a mobile checkout.

Blog

Winning with Loss Leaders: Turn Small Losses into Big Gains

Learn how to strategically set your prices to bring in new customers.

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