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author name

Neha Shah

author title Sr. Director, Marketing Cloud Engagement
author bio

Neha Shah is the Senior Director of Marketing Cloud Engagement at Salesforce. In her role, she drives product positioning and solution messaging for Salesforce's B2B marketing offerings. She brings a strong background in technology and business, and has a proven track record of bringing solutions to market that help SaaS companies accelerate growth. She’s passionate about leveraging data-driven techniques to drive superior customer engagement. Neha holds a BS in Computer Science and Finance from Rutgers University and an MBA from Haas School of Business, UC Berkeley.

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