Nicole Watson, Author - Salesforce

My background

Nicole is the Director of Product Marketing for Salesforce supporting our SMB business. Her experience spans across all aspects of marketing and go-to-market strategy. One of her passions is helping small and growing businesses use technology to scale their organizations.

Nicole's latest articles

A clipboard and pencil, Small business owners preparing for the Small Business Week.

Blog

How to Prepare for National Small Business Week (2027)

Prep for National Small Business Week with tips, tools, and AI and get your SMB on the map.

Illustration showing free webinars hosted by small business owners on various screens.

Blog

12 Free Webinars for Small Business Owners

Sharpen your skills with on-demand sessions including business essentials from online selling to AI innovation.

A dog with glasses reading a book representing marketing for beginners.

Blog

Best Marketing Books for Beginners (2026)

Master the art and science of marketing with the top books in the business.

An illustration showing a computer and marketing icons depicting top startup marketing strategies.

Blog

10 AI Marketing Strategies For Startups: Triple Your Efforts

These marketing strategies help you cut through the noise and reach your target audience.

Sachin Shenolikar

Illustration showcasing podcasts for small business owners.

Blog

13+ Podcasts for Startups and SMBs

We curated a list of podcasts for small business owners to scale and grow. Let’s get tuned in.

Enter a valid e-mail address

Select your Country

Select a state/province

Select a state/province

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.

New to Salesforce?

About Salesforce

Popular Links