Nicole Watson, Author - Salesforce

My background

Nicole is the Director of Product Marketing for Salesforce supporting our SMB business. Her experience spans across all aspects of marketing and go-to-market strategy. One of her passions is helping small and growing businesses use technology to scale their organizations.

Nicole's latest articles

A woman sitting at a computer screen talking on a webinar at her desk/small business.

Blog

How To Host A Webinar (Beginner’s Guide)

Plan, promote, engage, and convert your webinar attendees into loyal fans.

Blog

Instagram Marketing: Top Strategies for Small Businesses

With the right Instagram marketing strategy, your small business can make a big impact.

A woman shouting in a megaphone about referral programs for smbs

Blog

10 Creative Referral Program Ideas to Grow Your Business

Learn how to build a referral program that works for SMBs and startups. These 10 fresh ideas will get you started.

Paint cans and colors and swatches, related to branding strategies.

Blog

Top 5 Proven Branding Strategies For Small Businesses

Branding is about building trust, connections, and delivering on promises. Learn how to stand out with these proven strategies.

Illustration showing a computer and graduation cap for completing marketing courses.

Blog

20 Digital Marketing Courses for Startups

Sharpen your marketing chops with these free online courses for business owners.

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