Paul Landon

Lead Creative Strategist

Paul Landon is a lead creative strategist for Q Branch, Salesforce's in-house creative agency for sales. Drawing on past experiences in sales, design, and communications, he integrates business, product, and human-centered design into compelling stories that resonate with customers.

Group of coworkers in business wear clapping and celebrating the person in the center. / crafting personas

Design

Crafting Great Personas Can Inspire Potential Customers to Say ‘Yes’

Paul Landon

December 7, 2022

Doing your research to understand a prospect's business and pain points can help you deliver a strong vision for the future.

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