Skip to Content

Peter Schwartz Schwartz

SVP, Strategic Planning and Chief Futures Officer, Salesforce

My background

I joined Salesforce in 2011 as Senior Vice President of Strategic Planning and Chief Futures Officer, leading a foresight and scenario-planning team called Salesforce Futures. Before Salesforce, I co-founded and chaired the Global Business Network, a pioneering scenario-planning firm. I hold a degree from Rensselaer Polytechnic Institute and spent a decade at SRI International earlier in my career.

My expertise

I manage Salesforce's ongoing strategic conversation and scenario planning, helping the company and its customers think through long-range futures shaped by AI, geopolitics, and technology shifts. I'm the author of several books, including "The Art of the Long View," a seminal work on scenario planning, and have consulted on films like Minority Report and WarGames.

When I'm not working

I am the Chairman of the board of the Asteroid Institute, searching for asteroids that might hit the Earth. I enjoy following how emerging technology and geopolitics intersect with everyday business decision-making.

Expertise areas

AI Strategy Business Strategy Scenario Planning Futurism Strategic Planning Foresight

Education

B.S., Aeronautical Engineering, Rensselaer Polytechnic Institute

Peter Schwartz's latest articles

Get the latest articles in your inbox.