My background
As an associate director and practice lead, Ritu Jhajharia works in senior leadership at Horizontal Digital. She leads the Salesforce Functional Consulting practice and plays a key role in the delivery of large enterprise projects to their clients in the MENA region. Prior to this, Ritu worked as the first-ever Head of Digital Marketing at Union Bank of India, one of the country's largest public sector banks. Ritu is a published author and contributes regularly to various platforms with her writing and speaking gigs. She was a national finalist at the "Economic Times Young Leader" initiative. She is also a 5x Salesforce Certified Consultant.
Ritu's latest articles
Blog
Launching a new product can be a challenge. This pricing strategy helps you build buzz and attract customers.
Blog
Is Price Skimming Right for Your Business? Here’s How to Find Out
This pricing strategy can feel like a rollercoaster, but when executed the right way, it's worth the ride.
