What Has the $8 Billion Home Furniture Business Booming? A Focus on Buyer Intent
Furniture retailer Ethan Allen’s CMO shares how they create bespoke customer experiences that anticipate a customer’s needs – and how you can create them, too.
author name
Rodney Hutton
author title Chief Marketing Officer, Ethan Allen
author bio
Rodney Hutton is an entrepreneurial product-driven brand marketing executive. Hutton’s full suite of expertise in business management, design, merchandising, creative development, and global marketing strategies, have been groomed over 25 years of working with some of the world’s most notable brand marketers including Ralph Lauren, Giorgio Armani, Karl Lagerfeld, Ann Klein, and Iconix Brand Group, amongst others. In 2007, Hutton founded Fashion Iconic LLC, a consulting firm that offered private equity groups strategic insights and options into brand value in both pre- and post-acquisition considerations. In 2015, Hutton, in partnership, founded Simon James London & Empire Beauty Group, an innovative boutique fine fragrance and beauty company that designs, manufactures, markets, and distributes a growing portfolio of unique licensed fine fragrance and organic beauty brands. Since 2019, Hutton has served as the CMO of Ethan Allen Interiors Inc., one of the nation’s largest furniture and interior design companies and has been instrumental in driving the brand’s growth and modernization efforts working closely with legendary Chairman and CEO Farooq Kathwari. Hutton holds a Bachelor of Arts in business and political science from the City University of New York.
