Blog
Baratunde Thurston on “How To Citizen” and Why Words Matter
The bestselling author and host of “How To Citizen with Baratunde” shares why “citizen” is an action you take, and how the words we use shape and impact our reality.
Sahara Ali is a Toronto-based second-generation writer and social marketing strategist with a specialty in inclusive storytelling. She focuses on creating resources, sharing career strategies, and elevating representation for historically underrepresented groups looking to change the tech industry.
New to Salesforce?
About Salesforce
Americas
Europe, Middle East, and Africa
© Copyright 2026 Salesforce, Inc. All rights reserved. Various trademarks held by their respective owners. Salesforce, Inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States