Sara Fefferman, Author - Salesforce

My background

I'm a Senior of Product Marketing at Salesforce. Over my 7+ years at Salesforce, I have worn many hats across the marketing org - mostly in Marketing Cloud. Prior to Salesforce I worked both agency and publisher-side, focused on digital marketing.

My expertise

My Salesforce knowledge spans across the marketing suite, with a focus on paid performance analytics with Marketing Intelligence, loyalty marketing, and AI. I'm passionate about positioning my products, spotlighting customers, and working with my peers.

When I'm not working

I enjoy traveling with my husband, paddle boarding in Richardson Bay, yoga, tennis, hiking, running and adventuring in the Bay Area.

Sara's latest articles

Blog

How Slack’s Marketing Team Revamped Its Paid Search Strategy – And You Can Too

Learn how Marketing Intelligence, Data Cloud and Agentforce helped uncover new opportunities

Two women shop for clothing in a store. One woman is taking a photo of her friend, who is holding up a light brown dress. / referral marketing

Blog

Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Want customers to spread the word about your products? Here are 5 ways to unlock the power of referral marketing.

Illustration of a businessperson holding a smartphone against a blue background, with icons of shopping and shopping apps in the air / Marketing Cloud features spring release

Blog

Craving Efficiency? These New Marketing Cloud Features Can Help

Get the inside scoop on Salesforce Marketing Cloud’s newest features and updates, all of which can help you better connect with customers.

Photo of woman looking at mobile phone: Marketing cloud release

Blog

7 New Marketing Cloud Features To Help You Unlock Data

The latest Marketing Cloud release offers new features to help you optimize how you engage with your customers and your teams.

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