![Sara Frisk](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/sara-frisk.jpg?w=400)
author name
Sara Frisk
author title Senior Director, Research + Insights
My Background
Sara Frisk leads a small but mighty research team whose charter is to discover and share #signalsofchange across the organization. Her background in human-centered design inspires her to hunt inside and outside of Salesforce to understand what keeps our customers up at night.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)