author name
Siva Natarajan
author title Global Head, Media & Entertainment Strategy
My Background
Siva leads global industry strategy for Media & Entertainment at Salesforce driving adoption and large scale digital transformation for clients around the world. With many years of combined experience between Hollywood and Silicon Valley, he has an acute sense of the magnitude of digital disruption that the M&E companies are going through. In his current role, he enables customers to be the disruptors rather than be disrupted.