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author name

Siva Natarajan

author title Global Head, Media & Entertainment Strategy
author bio

Siva leads global industry strategy for Media & Entertainment at Salesforce driving adoption and large scale digital transformation for clients around the world. With many years of combined experience between Hollywood and Silicon Valley, he has an acute sense of the magnitude of digital disruption that the M&E companies are going through. In his current role, he enables customers to be the disruptors rather than be disrupted.

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