Siva Natarajan

Global Head, Media & Entertainment Strategy

Siva leads global industry strategy for Media & Entertainment at Salesforce driving adoption and large scale digital transformation for clients around the world. With many years of combined experience between Hollywood and Silicon Valley, he has an acute sense of the magnitude of digital disruption that the M&E companies are going through. In his current role, he enables customers to be the disruptors rather than be disrupted.

woman laying on couch with TV remote in her hand: subscription management

Media

How To Win the Streaming Wars? It’s Now About Subscriber Management

Siva Natarajan

November 3, 2021

The powerful model of serving up what customers want when they want it, can lead to longer-term subscriptions and increase brands' bottom lines.

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