Blog
48% Of Consumer Goods Companies Turn To AI and Automation — The Research Tells Us Why
Customer experience is everything in the consumer goods industry. Our research explains how the rules are changing from soup to sports cars.
Sunil's latest articles
Blog
How To Optimize the Consumer Goods Value Chain Model To Be More Agile and Relevant
Consumer goods companies must put the customer at the center of their business — and not just the end consumer. B2B customers want the same great experiences as consumers, so that means optimizing your full value chain to be flexible.
Blog
How Conagra Brands Became a Consumer-Centric Company
Learn how Conagra evolved business engagement and reinvented itself as a new type of consumer goods (CG) company — one that puts the consumer at the center of everything.
Blog
Introducing Consumer Goods Cloud: Turn Every Store Into the Perfect Store
Introducing Consumer Goods Cloud. Learn more about how to enable closer connections across the entire CG value chain — from retail channel customers to the end consumer.
Blog
How to Go Direct-to-Consumer: What Consumer Goods Companies Need to Know
D2C channels offer unprecedented access to ownable consumer data. Here's how to get started in building a direct-to-customer ecommerce site.
