Rawlings Sporting Goods and Indiana Wesleyan University took different approaches to adoption. Here’s their stories and how they can help you.
author name
Sydney Lesko
author title Senior Manager, Product Marketing, Salesforce
My Background
I'm a Product Marketing Senior Manager at Salesforce. I bring hands-on experience to the team, having spent five years on the customer side leveraging Salesforce products to drive email, SMS, and marketing automation. I hold an MBA and a BS from the Kelley School of Business at Indiana University.
My Expertise
I'm passionate about helping brands bridge the gap between data and strategy to optimize the customer experience. My expertise spans the marketing suite—with a focus on Marketing Cloud, automation, and AI—and I love showcasing how businesses can use these tools to connect with audiences in real time.
When I'm Not Writing ...
I enjoy exploring the Indianapolis food scene, running with my dog, cheering on the Indiana Hoosiers, and spending time outdoors with my family.
