author title
VP, Commerce and Community, Thought Leadership for Manufacturing
author bio
Andrew Witherspoon is VP, Commerce and Community, Thought Leadership for Manufacturing, where he leads Salesforce for Process Manufacturing go-to-market strategy, alliances, and initiatives.
Partner relationship management (PRM) applications are integrating with CRM to manage all aspects of the entire partner ecosystem. Here's how to gain a more holistic view of partner activity to create better experiences.