Arthur Patterson

Director Global Taxonomy

Arthur is Salesforce's lead taxonomist. His team works with stakeholders across the company to better classify their content so it can be discovered and used in multiple destinations.

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Data

Your Employees Need a Common Vocabulary — A Good Taxonomy Helps

Arthur Patterson

October 3, 2022

What terms should your company use and how do you classify them? A taxonomy helps your team get on the same page with product messaging, customer outreach, and more.

Marketing

Content Personalization Can Feel Invasive – Why We Like It Anyway

Arthur Patterson

October 18, 2021

Many content consumers are spooked by how content recommendations can seem invasive. But the flip side, when done correctly, is you get the content you need so you can make decisions faster.

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