Kurra believes great marketing puts the customer first, and she’s passionate about helping customers mature digitally and create personal connections with their shoppers.
Her passion for customer-centric marketing began 12 years ago while working in corporate marketing for Caesars Entertainment. It grew tremendously when she led a team of CRM and Database Marketing experts at Zappos.com. Now she works as a strategic advisor at Salesforce helping brands like Ralph Lauren, Nike, Driscolls, and more evolve their digital marketing programs.
In her free time, you can catch her hanging out with her mini-me, at a hot pilates class, or Sunday brunching. Connect with her on LinkedIn.
The need for renovation
To a customer, there is one company — not separate departments. In fact, 64% of consumers and business buyers say companies need cutting-edge digital experiences to keep their business. Therefore, we must look beyond marketing teams to drive superior engagement across the...
All retailers have abandonment issues. On average, 69% of shoppers will abandon their carts at checkout and, unfortunately, this is a number that has been increasing. But don’t worry, we’re here to help! As Marketing Consultants and trusted advisors in the Customer Success group, we help our...