Tiffany is Director of Product Marketing of Marketing Cloud at Salesforce. She is an innovative, high-performance marketer with more than 15 years of experience leading product, channel, demand generation and customer success strategies in the Technology, Education, and Food/Beverage industries. Her areas of expertise include B2B, B2C, and B2E Marketing, Digital Marketing, Product Marketing, Partner/Channel Marketing, Loyalty and Retention Marketing, Demand Generation, Client Engagement, Product Launch, Sales Enablement, On-Prem and SaaS, Educational Technology, and the Gourmet Food/Gift Industry. Connect with her on LinkedIn.
Many manufacturers sell exclusively through third parties such as dealers and distributors. As a result, channel revenue is key to organizational growth.
Channel revenue is dependent upon a partners’ ability to acquire new customers and extend your brand’s promise by delivering quality products at...
In manufacturing, like in most industries today, delivering exceptional and innovative customer experiences is the key to success. After all, 89% of B2B customers say the experience a company provides is as important as its products and services.
A growing number of manufacturing marketers...