Michelin Is Using Data to Build Better Customer Relationships and so Can You
Michelin knew they needed to offer customer experiences that could compete with the newest manufacturing companies. Here’s how they did it.
Tiffany is Senior Director of Product Marketing of Marketing Cloud at Salesforce. She is an innovative, high-performance marketer with more than 15 years of experience leading product, channel, demand generation and customer success strategies in the Technology, Education, and Food/Beverage industries. Her areas of expertise include B2B, B2C, and B2E Marketing, Digital Marketing, Product Marketing, Partner/Channel Marketing, Loyalty and Retention Marketing, Demand Generation, Client Engagement, Product Launch, Sales Enablement, On-Prem and SaaS, Educational Technology, and the Gourmet Food/Gift Industry.
Michelin knew they needed to offer customer experiences that could compete with the newest manufacturing companies. Here’s how they did it.
Marketing Cloud's October release has new capabilities, so you can learn more about the customer, personalize interactions, and engage across every channel.
Manufacturers can maximize channel revenue by empowering channel partners to deliver great customer experiences by using artificial intelligence (AI).
Manufacturing customers today have higher expectations than ever, and brands that connect customer data with automation and AI are leading the industry in a digital transformation.
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