New B2B innovations for Agentforce Commerce

Dealing with high-pressure margins, constrained workforces, and data complexity is the status quo for manufacturers. But it doesn’t have to be this way. 2026 is all about building the future of manufacturing, where rule-based processes become automated, every employee is augmented with AI, and all customer interactions are deeply personalized. 

Between tiered pricing, custom configurations, and long-tail subscription cycles, manufacturers are no strangers to complex buying processes. And, the digital experience for self-service ordering and re-ordering has often lagged behind the personal touch of a sales rep. But what if you had one platform that unified every step of the digital ordering process, and actually centered it around the buyer? Here’s how new Agentforce Commerce innovations make it possible.

Why it matters: The ROI of “easy”

Salesforce is redefining what it means to do business online as a manufacturer. We aren’t just building better standard order portals; we’re building innovation that fuels agentic enterprises. The results? According to Forrester, Salesforce B2B Commerce improves manufacturers’ ROI by 289% and increases sales margins by 5%. 

These new B2B innovations all come down to three core themes:

1. Lower TCO: Consolidating your quoting, billing, and storefront onto one platform eliminates the “integration tax” of maintaining third-party connectors.

2. Omnichannel Reality: Whether a buyer is on your site, talking to an AI agent, or calling their rep, they see one price, one catalog, and one history.

3. Buyer Personalization: The goal of B2B Commerce is to remove friction in the sales process and drive revenue. By providing a unified 360-degree view of customer data at every touchpoint, you don’t just sell a product or capture a reorder — you provide seamless service from product discovery to quoting, configuration, and checkout.

Remove friction with omnichannel selling

The biggest friction point in B2B is the silo. Marketing owns the site, Sales owns the quote, and Finance owns the subscription. By bringing B2B Commerce and Revenue Cloud (now part of Agentforce Revenue Management) into a single interoperable flow, that friction disappears.

• Product Configurator: With this new innovation, we’re making “call for details” a thing of the past. Buyers can now use powerful configuration logic directly on your storefront to build complex products — ensuring every order is valid and manufacturable from the start.

• Request for Quote (RFQ): Some deals are truly complex and require a human touch. Request for Quote is a capability that makes the transition from self-service to sales-assisted seamless and easy. Now, you can empower authenticated buyers to request a quote directly from the PDP without leaving the storefront. Drive conversion by increasing buyer confidence with visibility and enabling sellers to refine and convert quotes. This makes it possible for a buyer to start a cart and, with one click, submit it as an RFQ to a rep who sees the exact context in Salesforce.

• Digital Subscriptions and Bundles: Handling “as-a-service” models shouldn’t require a separate platform. With our new Subscription Management & Bundles Support, you can give buyers the autonomy to make instant or scheduled amendments, renewals, and cancellations to their subscriptions. They can also self-service purchase and manage bundles of digital products.

Simplify complex workflows with agentic capabilities

The agentic enterprise is here. In the past, AI was reactive; it waited for a human to ask a question or give it a prompt. Now, manufacturers can rely on proactive AI tools. Rather than traditional AI bots that can merely chat and analyze, an organization that leverages agentic AI can solve the complexity gap through deeply integrated autonomous agents that take action and perform key tasks on their own. Here’s how new innovations help B2B organizations simplify and streamline critical workflows. 

• Guided Shopping for B2B Commerce: These aren’t just chatbots; they are Guided Shopping Agents. They understand buyer catalogs, perm rules, and past orders for fast reordering. They respect pre-negotiated contract pricing, and can even help buyers discover products based on technical specifications rather than just keywords.
  
• Agentforce Localization: New AI-driven B2B localization capabilities within Agentforce Guided Shopping allow AI agents to interact with buyers in their preferred language and locale, providing expert-level product support and troubleshooting without a 24/7 global headcount.

Core innovation: better, faster, and more modular

Keep an eye out for upcoming leaps in the core functionality of the platform, including the following.

• Customizable Storefront Components: Salesforce has moved toward an open-source approach for many Lightning Web Components (LWC). This allows developers to tweak and extend standard components without the “Total Cost of Ownership” (TCO) bloat of building from scratch. With new customizable storefront components, we’re making it possible to reduce implementation time and costs with access to open source components for Homepage, PLP, PDP available.

• The Next Wave of Search: Coming this June, expect new predictive product suggestions to help buyers more quickly find the products they’re looking for, and synonym management, weighted searchable attributes and new search extension points to allow merchandisers and developers to better tune search relevancy and quality. 

• Seamless Handoffs: We’re doing more to bridge the gap between buyers and sellers. Previously we’ve enabled buyers to request quotes from their reps, and in June we’re enabling Sales reps to send those negotiated quotes back to the buyer so they can complete the transaction self-service.

What these new innovations mean for your business

Salesforce is the only platform that can handle the heavy lifting of B2B — complex quoting, recurring revenue, and self-service — within a single, AI-powered ecosystem. Through consistent innovation, our goal is to ensure that B2B organizations enjoy a lower total cost of ownership, higher return on investment, faster time to value, and overall success.