Recently, the National Bureau of Economic Research found that up to 37% of U.S. jobs can be performed from home, spanning across industries. Because today’s marketers mainly work online or through digital channels, they can count themselves as part of this group.
However, this was put to the test a...
The world’s largest cosmetics company is touching up its advertising strategy.
L'Oréal saw global sales fall slightly in the first quarter because of store closures, so it cut back on advertising spend. CEO Jean-Paul Agon says demand for the company’s products remains high, but the supply is...
The latest Marketing Cloud release is now live! With each update, Salesforce Marketing Cloud builds on our promise to help marketers:
unify and manage customer data
personalize content and offers with artificial intelligence (AI)
engage across every channel
The world around us...
Our Marketing Cloudcast podcast has wrapped up our Leading Through Change series. Hosts Megan Collins and Tina Rozul highlight topics from everywhere from purpose driven marketing with social media to using artificial intelligence to support our supply chain manufacturers. See the summaries and...
Gareth Jones is Senior Vice President and Global Marketing Director of Wunderman Thompson, a WPP company, and a Salesforce customer.
There’s an old saying that the best way to innovate is to have a good idea and not enough time to execute it. My digital agency Wunderman Thompson experienced that...
Ventura Foods, a Salesforce customer, wrote this article.
When COVID-19 closed restaurant doors across the country, communities lost an essential source of both sustenance and connection. Even worse, some restaurant owners now face permanent closures, and their employees no longer have jobs.
Marketers have always been at the forefront of change. A few months ago, the focus was on trying to innovate and stay ahead in a new decade where every industry, region, and customer experience is being disrupted. Technologies such as artificial intelligence (AI), along with increased customer...
Fluctuations in ad spend, work from home mandates, and more consumer time spent online — These are a few of the recent shifts having sudden and drastic impacts on the visits to your company’s web site.
For those who count on Salesforce Marketing Cloud and Google Analytics 360 for actionable...
The current crisis is provoking many conversations around content, brand voice, and frequency of messaging for marketers. According to Litmus, only a quarter of email marketers feel confident they have a solid communication plan right now.
These are the three questions front of mind when...