Martin Kihn is the Senior Vice President of Market Strategy for Marketing Cloud. In a former life, he was a research vice president at Gartner, where he wrote and spoke widely about marketing technology, and advised numerous Fortune 500 clients on marketing strategy. He’s also authored four books, including “House of Lies,” which was adapted for TV by Showtime, and “Customer Data Platforms: Use People Data to Transform Marketing Engagement,” co-written with Chris O'Hara. Fun fact: Kihn was head writer for the MTV series Pop-Up Video from 1997-1999.
Editor’s Note: This excerpt is adapted from Agentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry. When Salesforce unveiled Agentforce in October 2024, we started getting candid reports from…
