Martin Kihn, Author - Salesforce

My background

Martin Kihn is the Senior Vice President of Market Strategy for Marketing Cloud. In a former life, he was a research vice president at Gartner, where he wrote and spoke widely about marketing technology, and advised numerous Fortune 500 clients on marketing strategy. He’s also authored four books, including “House of Lies,” which was adapted for TV by Showtime, and “Customer Data Platforms: Use People Data to Transform Marketing Engagement,” co-written with Chris O'Hara. Fun fact: Kihn was head writer for the MTV series Pop-Up Video from 1997-1999.

Martin's latest articles

A better customer experience through unified data can put smiles on your customers.

Blog

What Is Better Customer Experience Worth?

How do you make a business case for better customer experience through a unifying data platform? This framework will get you there.

The Google cookies announcement was newsworthy, but marketers still need to prioritize first-party data

Blog

Why the Google Cookies News Shouldn’t Alter Your Data Strategy

Counting on first-party data and personalization is even more important in a privacy-first, AI-driven world

Photo of a saleswoman and a customer in a boutique clothing store, looking at a tablet / zero copy integration

Blog

What Is Zero Copy? (and How It Works)

How can a customer data platform complement your data warehouse? By providing instant access to data without a lift-and-shift.

man looking at an AI smart digital advertising billboard that is suggesting sushi to him

Blog

5 Ways AI Is Changing Advertising Sales

Artificial intelligence in advertising sales is changing. See how AI can help ad sales pros improve both their effectiveness and efficiency.

Passenger in an airport, checking flight updates on his phone while standing in front of departures board / what is real-time marketing

Blog

What Does ‘Real-Time Marketing’ Really Mean?

Marketers know it’s important to reach customers in “real time.” It’s time to define what that really means.

Enter a valid e-mail address

Select your Country

Select a state/province

Select a state/province

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.

New to Salesforce?

About Salesforce

Popular Links