Salesblazer

Learn how a modern CRM system adds value and improves productivity in construction and engineering firms. An efficient, intuitive CRM system allows engineering and construction to streamline processes, eliminate redundancy, and scale. Make sure to check out the Skeptic's Guide to CRM for more information.

Three sales terms seem to be used interchangeably—sales productivity, sales efficiency, and sales effectiveness. The differences in these terms are subtle, but important. One way to think of productivity is as the product of efficiency and effectiveness.